Drive user retention and engagement as the Gaming Lifecycle Marketing Lead at Zynga. Focus on innovative lifecycle strategies while leading a team to enhance player experiences.
In this key role, you will manage lifecycle programs aimed at maximizing player retention. Collaborating with various teams at Zynga, your analytical skills will help shape strategies across multiple game genres. You'll lead and mentor Lifecycle Specialists, ensuring your team's objectives align with business growth goals.
Key Responsibilities:
• Oversee and guide a team of Lifecycle Specialists
• Set business-aligned objectives for marketing growth
• Plan and analyze A/B tests for campaign enhancement
• Collaborate with marketing and production teams effectively
• Report on insights and performance metrics of campaigns
Requirements:
• Bachelor’s degree in a relevant field
• 3+ years of Lifecycle Marketing experience
• 1+ year in a managerial position
• Familiarity with diffe...