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is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.
Key Responsibilities:
Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
Align engagement initiatives with business objectives and marketing strategy.
Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
Lead the selection, implementation, and optimisation of CRM and engagement technologies.
Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
Manage customer registration, activation, retention, reactivation, and acquisition strategies.
Design and deliver targeted, personalised multi‑channel campaigns (email, SMS, push, etc.).
Support promoti...