Transform the ecommerce landscape as Gorgias seeks a VP Marketing specializing in Conversational Commerce. Lead product storytelling and educate merchants to enhance customer experiences.
In this pivotal role, you'll report to the Co-founder & CEO, driving the narrative for Gorgias’ innovative platform. Your mission is to position Conversational Commerce in the market, enabling businesses to utilize AI for enhancing sales conversations. Collaborate with both the product and sales teams to launch impactful marketing initiatives. You will also cultivate a content strategy that highlights storytelling and leadership in the industry.
Key Responsibilities:
• Define product marketing messaging for Gorgias’ portfolio
• Educate merchants on investing in Conversational Commerce
• Collaborate with Demand Gen on targeted marketing plays
• Drive events and user engagement for adoption
• Set metrics to track market awareness and adoption
Requirements:
• Experience in prod...