Lead AI-driven marketing transformation for Bell as the Vice President of Brand and Marcomm Automation. Drive strategic initiatives that deliver brand promise across all customer interactions in a hybrid setup.
As a senior leader reporting to the Chief Brand Officer, you will oversee Bell's transition to an AI-first marketing organization. Your expertise will forge connections through strategic marketing, automation, and advanced technologies, while ensuring the brand values are consistently maintained. You will also lead a high-performing team that champions innovative marketing strategies and integrates technology seamlessly.
Key Responsibilities:
• Act as brand steward, embedding principles in AI systems
• Develop integrated marketing strategies aligned to enterprise goals
• Lead multi-channel campaigns and cross-functional partnerships
• Implement AI-driven media strategies for performance tracking
• Inspire productivity through automation and optimized budgets...