**UX Content Designer**
**Role Purpose**:
The content designer is responsible for creating, evaluating, updating and reviewing content at all stages of the end-to-end user journeys in digital channels, leveraging UX principles and data to deliver an optimal user experience.
Content designer researches the audience to design effective content for them, serving as advocate for users in the engineering and design processes, to make it simple to find the content they need.
**Main responsibilities**:
- Design the conversational elements of the interfaces of our digital products.
- Writing clear, usable content that is appropriate for the audience and purpose.
- Optimize copy and content to achieve clear and simple interactions.
- Improve the messages of the interfaces to avoid friction between the product and the user.
- Standardize the language of digital products following the tone of voice guidelines established by HSBC Group.
- Locate (tropical...