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US VP of Growth & Country Manager

Company: Birdman

Location: Guadalajara, London

Posted: June 17, 2026

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Position Details

The Challenge 🦅

We built the largest and most successful health and wellness brand in Mexico—scaling to $100M+ in a market ~11x smaller than the US. Now we are scaling the US from $10M to $300M in the next 5 years.

We have the platform, the products, and the resources to win. What we are looking for is a VP of Growth who will act as US Country Manager and has already built and scaled a business at this level—and is ready to do it again.

This role owns the US business end-to-end across growth, marketing, commercial, and operations, operating as the de facto leader with full accountability for outcomes.

We are specifically looking for leaders who:

  • Have already scaled a consumer/CPG business to meaningful scale (ideally $100M+)
  • Know what it takes to go from traction to scale to category leadership
  • Are willing to commit t...