Job Scope:

• Develop and execute end-to-end social media content strategies aligned with brand objectives and marketing goals (idea till editing & posting).
• Generate creative content ideas based on audience insights, social media trends, competitor analysis, and performance data.
• Stay updated on the latest social media trends, platform features, viral content formats, and consumer behavior.
• Collaborate with marketing, creative, and performance teams to ensure content supports overall campaign objectives.
• Analyze content performance using key metrics such as reach, engagement, watch time, etc.
• Translate performance insights into actionable recommendations for future content strategies and creative improvements.
• Contribute strategic recommendations on content direction, audience growth, brand positioning, and performance optimization.
• Handling social media account of the brand such as Instagram, Tiktok, ...