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TikTok Shop by Tokopedia - Category Strategist, FMCG (Indonesia)

Company: TikTok

Location: Indonesia, London

Posted: June 19, 2026

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Position Details

About The Team

:The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands. Join us as we drive the future of e-commerce here at TikTok. Responsibilities:
- Dissemble goals , formulate budget plans, and transforming goals into executable plans.
- Formulate the go-to-market, seller/brand growth and merchandise strategy for the market; evaluate and evolve the strategy to meet business needs.
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
- Help business growth through product optimization, merchant governance and data analysis; Understand e-commerce or live broadcast field is a plus.
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