Join TELUS as a Marketing Manager driving strategic retention in our Entertainment division, focusing on utilizing customer data for proactive marketing solutions.
In this critical role, you will tackle customer retention through developing innovative marketing programs targeting high-risk segments. Your efforts will directly impact customer experience and loyalty, making their Optik TV solutions more appealing and personalized. Collaborate closely with product and cross-functional teams to execute your strategic visions effectively.
Key Responsibilities:
• Dive into Wireline data to unveil customer trends
• Create tailored retention strategies through marketing programs
• Work across teams to implement strategic projects
• Develop detailed project management plans
• Report insights and progress to senior management
Requirements:
• Minimum 5 years in a marketing role
• Strong analytical skills with a focus on data-derived insights
• Exceptional verbal a...