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Position Details
What You'll Be Doing:
- Develop and plan multi‑touch, multi‑channel marketing strategy and experience to promote supplier brands, using effective internal and external performance benchmarks.
- Own marketing investment and spending strategy against the marketing plans.
- Deliver ROI through effective marketing execution against the marketing plans.
- Use the campaign brief development process to create effective campaign plans, align business and suppliers, obtain sign‑off, and coordinate with shared services and marketing effectiveness organization to execute and track campaign effectiveness.
- Apply advanced product and technical knowledge of designated supplier and brand/product areas to create high‑impact supplier marketing campaigns that drive new product introductions and generate qualified opportunities from suitable buyers.
- Analyze and articulate campaign effectiveness and metrics to suppliers, partners, and Arrow stakehold...