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Business and Marketing with UVIC

Unlock the future of business with our 2-week Marketing & Business 4.0 Summer Program—hands-on learning, digital innovation, and global networking in the heart of Barcelona!

Summary

The University of Vic – Central University of Catalonia offers a two-week summer program on Business & Marketing 4.0 in Barcelona. The program covers:

• Evolution of strategic marketing from its beginnings to the latest trends
• Building experiences that connect with consumer emotions through real case studies and projects
• Interpreting large datasets for the development of new products

Modules include:

1. Marketing 4.0
2. Sensitive Marketing
3. Experiential Marketing
4. Digital Business Analytics

Make an enquiry or start an application for this program.