**DESCRIPTION**:
The Senior Marketing Manager will play a pivotal role in shaping the brand, customer understanding, and media strategy of Amazon Payments Mexico. This leader will oversee Consumer Insights, Brand Equity, and Media Planning, ensuring that all campaigns and launches reflect a deep understanding of Mexican customers and strengthen Amazon’s credibility as a trusted financial brand.
You will act as the main point of contact for Central Consumer Insights (Florida), lead the relationship with our creative and media agencies, and manage the full marketing fixed budget (working and non-working). You will ensure that every peso invested delivers measurable business impact and reinforces our mission to make digital payments more accessible, inclusive, and inspiring.
Key job responsibilities
Lead the Consumer Insights and Research agenda, serving as the main POC with Amazon’s Central Consumer Insights team (Florida) to translate data into actionable marketing and produ...