Senior Manager, Lifecycle & CRM (Tims Rewards) Location: Toronto, Ontario, Canada Reporting to: Senior Director, Loyalty & CRM Role Summary

The Senior Manager, CRM & Lifecycle owns the end-to-end lifecycle strategy and execution for Tims Rewards, from onboarding through engagement and winback. This role is fundamentally about changing member behaviour — getting the right message to the right member at the right time to drive meaningful action. This role translates loyalty strategy into high‑performing CRM programs that influence how members engage with Tims Rewards, working closely with Marketing Communications on creative execution and with Martech teams on deployment. The focus is on driving member growth, engagement, and GM$ impact through precise, insight‑led lifecycle marketing. What You’ll Be Responsible For

Own Lifecycle Strategy and Programs

Define and continuously improve lifecycle journeys designed to shift member behaviour across:

Onboardi...