As the Senior Manager, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Responsibilities

• utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital cont...