ROLE PURPOSE
The Programmatic Sr Associate is responsible for managing campaigns on programmatic platforms for clients, including strategy, setup, implementation, and monitoring across various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.
TASKS AND RESPONSIBILITIES
- Work with media vendors to analyze purchasing opportunity proposals and campaign optimizations.
- Work with the agency's data teams to analyze and create client presentations.
- If required by the team, train more junior members by assisting in their development and helping them perform their tasks.
QUALIFICATIONS
- 1 to 2 years of experience.
- Knowledge of managing Programmatic DSPs, primarily Google DV360.
- Advanced knowledge and understanding of Performance Marketing concepts.
- Good knowledge of the Mi...