This role plays a key part in KFC Canada's brand transformation, driving national support for the Brand Purpose (Reputation & Trust) portfolio. The Brand Purpose Specialist will spearhead efforts to enhance brand consideration and trust, while shifting perceptions of KFC's quality in Canada. As a crucial element of our marketing strategy, this position requires close collaboration with both agency partners and franchise stakeholders to ensure success.

Responsibilities: (includes but not limited to)

• Develop the Brand Purpose/Reputation Strategy and how it integrates into the marketing calendar. - Key Metrics to improve: Consideration, Trust and Quality as measured by YouGov
• Launch KFC Food Donation program nationally, to grow impact and build awareness of Food Donation as a key purpose pillar for the KFC brand. Building excitement and momentum internally within the KFC system and externally amongst customers. - Key Metrics t...