The Social Media Specialist supports the strategy, execution, and performance of organic social media programs across a diverse portfolio of brands, focused on a CPG beverage brand in the US. This role brings a strong understanding of CPG marketing and social media best practices, helping to translate brand objectives into engaging, agile, and performance-driven social content.

With experience in content planning, community management, and influencer campaign execution, the Social Media Specialist manages end-to-end social activations—balancing always-on support with timely, trend-driven moments. They collaborate closely with strategists, creatives, and clients to ensure content is on-brand, organized, and impactful.

The Social Media Specialist will also oversee and mentor junior team members, including Coordinators and Community Managers, providing operational guidance, quality oversight, and hands‑on support to maintain excellence across all social channels.