Analyze customer expectations according to past social media activity

Develop social media campaigns

Define KPIs and KRAs for social media campaigns

Update social media content across all channels

Engage with customers and followers

Use social media marketing tools such as Buffer and Hootsuite  (mention any social media marketing tool that you are currently using or plan to use)

Monitor campaigns and analyzes data obtained

Monitor SEO and web traffic metrics

Establish relationships with social media influencers to develop a strong network

Develop content or get it done by content developers

Keep an eye on social media trends

Communicate effectively to all stakeholders including senior management and content developers

Graphic Design will be an advantage