**Be a part of a revolutionary chang**At PMI, we've chosen to do something incredible.We're totally transforming our business and building our future on and building our future on one clear purpose - to deliver a smoke-free future.With huge change, comes huge opportunity.So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.Introducing smoke-free products shifts the focus of our entire business.We're fast moving from a B2B to a B2C model - and our newly created **Customer Centric Organisation (CCO)** team is driving that commercial transformation.Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.We're looking for customer-centric people with strong B2C experience to play a part in this major marketing transformation....