Date Posted: 06/16/2026
Req ID: 48626
Faculty/Division: UofT Mississauga
Department: UTM: Inst. for Management & Innovation
Campus: University of Toronto Mississauga (UTM)

Description:

The forces and dynamics of today’s market are making the marketing task more complex and competitive. In this context, a successful marketing strategy involves complementing the basic elements of marketing mix, with analyzed data, and appropriate models and simulations incorporated in a consistent and professional way.

This course will introduce students to core elements of marketing strategy, as well as the skills needed to make intelligent use of data in decision-making related to marketing functions and strategies. The course materials and contents wil...