We are seeking a skilled and data-driven **SEO Specialist** to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.
**Key Responsibilities**:
**1. Strategy & Execution**:
- Develop, implement, and manage comprehensive SEO strategies that align with business goals.
- Conduct competitive analysis to identify gaps and opportunities in search.
- Plan and execute keyword research and mapping to targeted landing pages.
**2. On-Page Optimization**:
- Optimize website content, meta tags, headers, internal linking, and images.
- Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
- Monitor site architecture and ensure craw...