In this highly cross-functional role, you will partner closely with our SEO and SEM agencies, web analytics team, technology team, product managers, and senior management to inform, educate and measure the total business impact of our web optimizations. We want someone dedicated to building a culture of data driven decisions across our content and technical initiatives.
- You will need the following skills and experience:_
- Champion SEO/SEM throughout the organization by providing meaningful insights on ways to measure content performance and page ranking
- Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics 4) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights
- Research and develop a testing strategy to gain insights and improve the customer experience
- Ensure organic traffic priorities are reflected in co...