• Develop and implement overall marketing strategies aligned with business objectives.

• Lead ATL, BTL, Digital, Retail, and Performance Marketing initiatives. • Manage annual marketing calendar and budgets.

• Drive brand positioning, customer engagement, and market expansion.

• Coordinate with agencies, vendors, sales teams, and internal stakeholders.

• Analyze market trends, customer insights, and competitor activities.

• Monitor campaign effectiveness and optimize ROI.

• Lead and mentor the marketing team.