Senior SEO and GEO Specialist

Location: Mississauga, Canada (Hybrid)

Reporting to the Manager – Web Strategy and Organic Growth.

Responsibilities

• Next‑Generation Organic Discovery Boost
  • Optimize web presence for LLM chatbots (ChatGPT, Bing Copilot, Google Gemini, Grok, etc.) by implementing structured data and AI‑optimized content.
  • Stay ahead of evolving AI algorithms and discovery mechanisms, continuously adapting and refining strategies.
  • Leverage competitor analysis and SERP trends to identify opportunities and continuously optimize for both traditional and AI‑based search results.
  • Grow presence on third‑party review sites (G2, Capterra, etc.), driving more reviews and converting those into qualified leads and sales opportunities.
• Traditional Search Engine Optimization
  • Improve organic search performance by identifying high‑intent keywords, analyzing search intent, and developing a...