Drive digital growth for PC Financial as a Senior Manager, SEM and SEO Strategy in Toronto. Lead impactful SEM campaigns focused on customer acquisition and leverage your analytical skills.

L301 PC Bank seeks an experienced Senior Manager to oversee SEM and SEO initiatives. In this full-time role, you will manage a dedicated team, guiding the development of data-driven marketing strategies. With your expertise, you will engage in collaborative efforts to enhance visibility and business results across various platforms.

Key Responsibilities: • Lead the SEM and SEO strategy for digital acquisition • Manage a team of SEM specialists and SEO managers • Develop data-driven plans for Paid Search and content visibility • Collaborate with Brand Marketing for enhanced SERP presence • Report and analyze KPIs for SEM effectiveness

Requirements: • 7+ years in SEM & SEO management • Experience in Financial Services a strong asset • Familiarity with tools like Google Ads a...