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Position Details
- Supports insights gathering on customers and market(s) needs for regional and global teams.
- Understands region business strategy, local market trends, competitive insights, personas and buyer experiences, and supports team in planning and budgeting (10%).
- Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
- Supports alignment of tactical plans to business goals (15%).
- Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%).
- Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
- Supports identified opportunities for growth and cost/ROI improvements. ...