Develop an annual product marketing plan and execute to effectively market Edwards products to various stakeholders, including Edwards internal teams, clinicians and hospital administrators.
How you’ll make an impact:
- Develop comprehensive marketing plans including strategies and tactics in case of major product launches
- Lead the execution of product launches in collaboration with regional partners as appropriate including stakeholders readiness (e.g., training on product, messaging, and competition)
- Build relationships with key opinion leaders (KOL) to help inform product communication and understand current market environment and competition
- Develop product marketing campaigns and messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
- Develop product materials and programs that support product differentiation and commercialization strategi...