**Position Overview**:
Spearheaded the development and implementation of customer-centric and digital financial services across Latin America, focusing on fostering a seamless phygital experience.
Responsible for proposing, developing, and implementing flexible Route to Market models and commercial capabilities.
**Function Related Activities/Key Responsibilities**:**
- Lead digital financial services across Latin America, designing and scaling Credit solutions in partnership with Fintech startups and in a collaborative way with top 4 Business Operations (BOs) in LATAM;
- Establish a high-impact financial ecosystem for B2B2C transactions, involving senior-level engagement and cross-functional leadership;
- Responsible for redesigning and implementing new RTM Models and commercial roles for Traditional Trade according to digitalization impact focusing on account development and execution;
- Design and optimize RTM strategies for events, defining the direct or indirec...