The Senior Manager - Media is the strategic lead for all media planning, media investment, digital ecosystems, and connections strategy within the Franchise. As a senior member of the Franchise IMX (Integrated Marketing Experience) team, this role ensures that brand strategies translate into **highly effective, data-driven, and consumer-centric media plans** that drive both brand love and business impact.

This role operates at the intersection of strategy, creativity, and analytics-partnering closely with Marketing, Connections, Digital, EPICS, Insights, Agency partners, and bottlers. The Senior Manager - Media ensures flawless integration across paid, owned, earned, and shared channels, while deploying modern media capabilities such as digital acceleration, precision marketing, data-driven audience targeting, and performance optimization.

Media is a **critical growth lever** for the Franchise given evolving consumer behaviors, fragmented attention spans, and comp...