Responsibilities

• Brand and Marketing Strategy
  • Own and evolve The Well’s brand strategy, positioning and narrative at the asset level.
  • Lead the development and execution of the annual marketing plan and calendar aligned with leasing strategy and asset priorities.
  • Ensure consistent brand expression across physical space, digital channels, tenant communications and programming.
  • Oversee campaign strategy, content planning and storytelling across all channels.
  • Maintain governance of brand standards, digital assets and content quality.
  • Use analytics and insights to inform strategy, optimise performance and guide investment decisions.
  • Align property marketing with partnership priorities (Allied and RioCan) and overall brand positioning.
• Programming, Activations and Guest Experience
  • Own programming and events that drive traffic, engagement and placemaking.
  • Overs...