Elevate your career with BMO as a Senior Manager for Next Best Offer in Toronto. This hybrid role is pivotal in enhancing marketing effectiveness across all channels.In this senior position, you'll bridge business strategy with execution, driving projects that improve marketing capabilities. Your expertise in AI-driven decisioning frameworks and customer optimization will be essential in evolving the customer experience. Collaborate across MarTech teams to operationalize decision logic and advocate for optimized measurement.Key Responsibilities:
• Lead initiatives to improve marketing effectiveness across channels
• Collaborate with MarTech teams on decisioning logic
• Enhance real-time signals and AI-driven frameworks
• Support measurement initiatives to improve engagement
• Communicate complex concepts for business alignmentRequirements:
• 6-10+ years in marketing strategy or MarTech
• Strong background in financial services or regulated industries
• Proven co...