Description We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.

Responsibilities:
• Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search.
• Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance.
• Align local media activity with broader brand initiatives so campaigns work together to drive s...