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Senior Manager Demand Planning

Company: Adidas

Location: İstanbul, London

Posted: June 08, 2026

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Position Details

Purpose & Overall Relevance For The Organization

Leads the end-to-end demand planning process, ensuring strong alignment between Brand, Sales & Supply Chain to deliver a reliable and unified sales plan. Plays a critical role in enabling commercial success by balancing demand, inventory, and financial targets.

This role reports directly to the Senior Director Finance Türkiye.

Key Responsibilities

  • Facilitate monthly demand review process.

  • Drive regular demand updates in line with the latest net sales plan.

  • Drive financial kick-off with Brand and channels to start marketing seasons, providing financial and volume guidance and ensuring consistent planning during execution.

  • Drive regular discussions to align KCC with Category Leads (NS, SM, VOL & buy) for mid- and long-term planning and ensure accurate reflection in IBP.

  • IBP: Drive consensus plan between Sales & Marketing.

  • Act as a s...