What You’ll Own

Build the Creator Program (80%)

• Define Wingstop Canada’s creator strategy from the ground up — point of view, tiers, partnership models, and how creator work integrates with the broader marketing engine
• Establish the criteria, processes, and tools that make the program repeatable and scalable as we expand into Alberta and beyond
• Own the program budget: forecast spend, allocate across always-on and tentpole activity, and report on return
• Develop the measurement framework: what we track, what good looks like, and how we use insights to sharpen future decisions

Partner Identification & Relationship Management

• Identify on-brand creators, artists, and DJs across music, sports, fashion, food, and internet culture — with a deliberate focus on micro and mid-tier talent we can grow alongside
• Build a tiered roster that supports always-on presence and tentpole moments, prioritizing partner...