Application Deadline:

03/29/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

This is a hybrid role requiring a minimum of 3 days in the Toronto office

Role Overview

The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability. This role ensures all messaging aligns with the bank’s brand, regulatory requirements, and customer experience objectives while leveraging advanced analytics and technology to optimize communication effectiveness.

Key Responsibilities

Strategic Leadership Define and lead North America Retail Payments and Business Banking targeted communication strategy across all customer segments and lifecycle stages.Drive personalization initiatives using data insights, predictive modeling, and AI-driv...