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Job description
You’ll own the strategic development of the global Biscoff brand identity, ensuring it drives recognizion, distinctiveness and consistency worldwide. You’ll focus on topics such as visual identity, brand toolkits, consumer touchpoints, digital presence and competition analysis.Providing leadership and oversight for all packaging related to innovations, you ensure strong visual impact and brand consistency.Creating a distinctive, high-impact in-store and e-commerce brand presence, you define the global vision for how Biscoff wins at the point of purchase. This includes trade toolkits, inspiration for local markets and a structured test-and-learn culture to optimize retail and activation impact.You’ll shape how the Biscoff brand comes to life by supporting the development of global campaigns that build brand awareness and distinctiveness. Leading, mentoring and coaching junior colleagues, fostering a culture of...