Become a Senior Data Analyst for CRM initiatives at Publicis, where your insights guide B2B and B2C marketing decisions. This role emphasizes strategic data analysis and client engagement.
As a key member of the Data & Insights Team, you will compile and analyze critical performance data to provide actionable insights. Your collaboration with senior team members will ensure that data supports innovative strategies for client marketing programs. A meticulous eye for detail and a strategic mindset are essential to validate data used in comprehensive recommendations.
Key Responsibilities:
• Optimize CRM strategies through analysis and clear recommendations
• Collaborate with clients, presenting data insights effectively
• Lead analytics projects including data visualization and reporting
• Create dashboards in Tableau or Power BI for client use
• Develop data models tailored to client needs
Requirements:
• Proven CRM analytics experience, ideally in agency setti...