Job description
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Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.
We are looking for an experienced Senior CRM Specialist to join our Digital Business Team.
About the role:
Contribute to the operational management of loyalty programs of each different brandDeliver CRM activities in order to encourage customer retention and loyaltyDevelop multi-channel communications including personalized newsletter, SMS and push messages in partnership with the marketing teamMonitor CRM and loyalty KPISManaging customer database quality, integrity and enrichmentPartner with the store operations and digital teams to optimize CRM actionsTraining for store teams of the CRM projects CRM initiatives and loyalt...