Lead brand innovation and marketing excellence as a Senior Brand Manager. Build and implement holistic marketing strategies while collaborating with diverse teams and partners.
This senior role, reporting to the Marketing Director, focuses on creating and executing strategic brand initiatives across Canada. Your 10-15 years of marketing experience in the food or consumer industry will empower you to analyze market data results and develop adaptive strategies. You will thrive in leading 360° campaigns and optimize performance by leveraging insights from consumer behavior and market analytics.
Key Responsibilities:
• Craft and implement national brand strategy with regional nuances
• Develop and execute integrated marketing campaigns
• Launch new products and optimize packaging strategies
• Analyze key consumer insights to drive strategy
• Collaborate with internal teams and external partners
Requirements:
• Bachelor’s degree in marketing or related field; MBA ...