Provide strategic leadership and oversight over AdTech and CDP platforms.
Lead the technical design, architecture and scalability of AdTech solutions.
Stay updated on industry trends, emerging technologies, and best practices in AdTech, to drive system improvements.
Oversee the assessment and integration of next‑gen CDPs for data unification, segmentation, and analytics, ensuring they support personalization and campaign execution.
Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.
Ensure seamless integration of AdTech platforms with the MarTech ecosystem (like CMS, CRM, CleanRooms, Digital Products) for efficient audience segmentation, retargeting, and ROI measurement.
Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns.