Enhance digital marketing strategies as a Search Engine Marketing Campaign Manager in a remote environment. Oversee paid search campaigns on platforms like Google Ads while focusing on performance and optimization.
This specialist role demands hands-on campaign management and analysis to generate leads and improve revenue. You will collaborate across teams to ensure effective tracking and perform in-depth data analysis. Continuous testing and optimization of campaigns contribute to overall success in your role.
Key Responsibilities:
• Build and manage search engine marketing campaigns effectively
• Conduct audience segmentation and keyword analysis
• Optimize ad copy to drive higher CTR and conversions
• Manage performance metrics, budgets, and bids
• Execute various A/B tests for enhanced results
Requirements:
• Minimum of 2 years paid search experience
• In-depth knowledge of Google Ads and Microsoft Ads
• Strong analytical skills, Excel or Google She...