• Collect reliable customer/territory information and estimate individual customer potential.

• Conduct competitive product comparisons and identify current competitors’ strengths and weaknesses and S-W’s competitive advantage.

• Develop a strategy to grow sales and profits to key, potential, new and existing customers.Through the sales process, identify the customer’s needs and develop solutions to profitably grow sales.

• Develop a regular sales call schedule to ensure that the needs and expectations of the customer are met.

• Familiarize self with all products, including their application and preparation, in the Sherwin-Williams Automotive line.

• Utilize our Customer Retention Management System (CRM) to log all customer visits and track the progress of new accounts.

• Develop a daily and weekly pre-call strategy to ensure time is properly allocated.

• Conduct product demos to assist in selling/marketing of automotive refinishing products...