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Sales Manager Off Trade - Beverages company

Company: Michael Page

Location: Brussels, London

Posted: June 11, 2026

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Position Details

You are not simply a salesperson. You are an entrepreneur within the company. Reporting directly to Management, you will take ownership of commercial development with a high level of autonomy, designing ambitious market strategies and executing them with rigor and intensity.

Your playground: Belgium as the core market, alongside growing European opportunities to build from the ground up.

Off Trade - Retail & Specialized Channels

▸ Identify, win and retain key accounts: buying groups, major national retailers, specialized chains and delicatessens - in Belgium and internationally
▸ Negotiate listings, commercial agreements, pricing and promotional plans; ensure flawless execution from A to Z
▸ Maximize shelf visibility through merchandising, POS materials, product launches and in-store activations
▸ Build sales forecasts and coordinate needs with production and logistics to ensure product availability
▸ Closely monitor KPIs: t...