Boring?

Expensive?

Dull?  Jimmy Fairly  was born, not with a want but a need to revolutionise the optical industry.

Founded in 2010 by Antonin Chartier, a 23-year old psychology student with a passion for entrepreneurship.

Chartier’s concept was simple: quality glasses, fair prices and a positive social impact.

Over a decade later, little has changed.

Now with over 100 stores across Europe and UK,  Jimmy Fairly  is successfully bringing back great style and a smile to the optical world.

Great style by dropping on-trend designs every 6 weeks, with a short-circuit manufacturing process that does not compromise on quality or our planet.

A smile with a customer-centric approach, from the moment a customer enters a Jimmy store, to having their eyes tested by our expert optometrists and seeking help from our exceptional after-care team.

Better everyday!

Since day 1...