Lead recruitment marketing initiatives at Western University, focusing on brand positioning and student engagement. This full-time, 18-month contract emphasizes strategy development and multi-channel campaign execution.
The Associate Director role is pivotal in enhancing Western's recruitment efforts by creating integrated marketing strategies aimed at attracting prospective students globally. You will develop comprehensive campaigns across various channels, ensuring alignment with institutional goals for undergraduate enrollment. Collaboration with various stakeholders will be key to using data insights effectively.
Key Responsibilities:
• Lead planning and execution of recruitment marketing strategies
• Develop multi-channel campaigns for brand awareness
• Oversee major prospective student experience projects
• Optimize lead generation and nurturing programs
• Manage relationships with external agencies and vendors
Requirements:
• Degree in marketing, commu...