Elevate RBC’s marketing analytics efforts as the Manager of NBA Measurement and Analytics. This role involves designing impactful marketing experiments with a focus on AI-driven insights.
In this managerial role, you will lead the design and evaluation of large-scale marketing experiments aimed at optimizing campaign performance. Your collaboration with Marketing and Business partners will be essential for analyzing results and driving informed decisions. You will also maintain a culture of experimentation to enhance RBC’s competitive advantage in personalized advice.
Key Responsibilities:
• Execute and evaluate marketing experiments across client segments
• Collaborate with partners to analyze results statistically
• Create data pipelines for automated KPI assessment
• Develop clear insights from complex test results
• Promote best practices and ensure data security compliance
Requirements:
• Background in Data Science or a related field
• 3-5 years' expe...