Discover a rewarding role at Publicis Canada as a Digital CRM Specialist. You'll leverage creativity and data insights to develop strategies that enhance customer loyalty and engagement across e-commerce platforms.

This position combines creative storytelling with thorough analytical skills to drive marketing campaigns focusing on customer retention. With 5-7 years of relevant experience, you'll lead cross-channel initiatives, ensuring alignment with client objectives while remaining agile in a collaborative environment. Your contributions will directly impact client success and satisfaction.

Key Responsibilities:
• Manage the implementation of retention and reactivation campaigns
• Develop testing frameworks for campaign enhancement
• Analyze and report on key metrics for senior management
• Collaborate on campaign briefs with various stakeholders
• Drive customer segmentation strategies for optimized performance

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