Elevate YETI's brand through strategic media engagement as a Public Relations Specialist. This role demands expertise in the Canadian media landscape and requires strong relationships with consumer and trade media.
As a vital team member at YETI, you will work closely with marketing and product teams to create proactive media plans and manage reactive requests. Your role involves tracking progress, identifying risks, and ensuring successful PR campaign delivery across Canada.
Key Responsibilities:
• Facilitate proactive media relations with Canadian outlets
• Support consumer campaigns and product placements
• Maintain a seasonal pitch calendar for media outreach
• Manage coverage tracking and reporting on PR efforts
• Assist in planning press trips and excursions
Requirements:
• Bachelor’s Degree in Communications or related field
• 2-4 years of PR experience; agency preferred
• Bilingual in English and French strongly preferred
• Proven project man...