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Project Marketing Specialist - Business Analyst

Company: IHG Hotels & Resorts

Location: región centro jalisco, London

Posted: June 15, 2026

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Position Details

Responsibilities
  • Requirements Gathering & Workflow Analysis
    • Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.
    • Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.
    • Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.
    • Gather and track data on current-state processes to support continuous improvement and operational optimization.
  • Documentation & Process Mapping
    • Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.
    • Maintain documentation libraries, ensuring version control and adherence to project standards.
    • Translate complex marketing and t...