Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a customer-focused, results-oriented, and creative Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil. As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with Alexa service.
Key job responsibilities
Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
Launch dedicated feature awareness and engagement experiments (A/B‑tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion.
Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term adoption, engagement and continu...